Domino tattoo for free#
Domino tattoo series#
Domino tattoo free#

A BuzzFeed report in 2012 sums up this dystopian time, interviewing several people who still had the tattoos. In 2005, a woman got the logo of the gambling site tattooed across her forehead for $10,000 the tattoo parlor reportedly spent seven hours trying to talk her out of it.

Domino tattoo series#

In the early 2000s, during the heyday of the dot-com boom, there was a particularly devastating series of news stories about people auctioning off their faces and other parts of their bodies to brands for tattoos. (The chain is now called Burger Love, so it’s a good thing the logo wasn’t the tattoo.) Apparently 3,500 people applied for the “honor,” and 10 were chosen for the actual tattoos.

At the time, one of the burgers featured four beef patties and four pieces of fried chicken, so it was not a minimalist design.

Domino tattoo free#

In 2016, CNBC reported on an Australian restaurant called Cafe 51 offering free burgers for life in exchange for a tattoo of one of its burgers drawn to scale. As Domino’s has shown, people don’t balk at the concept quite as much as brands expect them to. The restaurant reinstituted the policy in 2010, per the WSJ. They had to cap it at 50 people per day because so many people took them up on it. In 1999, San Francisco’s Casa Sanchez offered free lunch for life for people who got tattoos of the Mexican restaurant’s logo. The sandwiches must be incredible, because the “Kindergarten,” a pretty classic-looking grilled cheese, goes for $7, which means you save about $1.25. According to a gallery on the chain’s website, at least 900 people have tatted the brand’s cheesy bread-and-crossbones logo on themselves for this deal. While Domino’s is one of the more high-profile global brands to pull this stunt, there’s a storied history of restaurants offering free food in exchange for walking human signage - or in the case of Melt, an Ohio-based grilled cheese chain, a more modest 25 percent off for life. It might seem funny at first glance, but it’s actually a pretty bleak statement on what brands are willing to do for some fleeting social media marketing buzz and the economic reasons people comply. There’s also been a trend of companies not-so-subtly encouraging employees to get tattoos of their employers’ logo. But offering free stuff in exchange for customers getting tattoos of a company’s logo is a different dynamic. People occasionally pay to ink things like the Harley-Davidson wings and Apple apples with no financial incentive from the brands whatsoever they truly just feel an affinity. Several people whom the paper interviewed got the tattoos because they needed the free food. Per the WSJ, “A stagnant economy has left average disposable incomes stuck around $500 a month” in Russia. The reason many of them chose to get red-and-blue logos tattooed prominently on themselves was not solely because of an overwhelming loyalty to MeatZZas™. In the end, 381 people qualified for the deal. The promotion was supposed to run for two months, but the pizza chain had to discontinue it after four days because so many people were willing to ink up.

Domino tattoo for free#

In Russia, Domino’s Pizza offered customers “100 pizzas a year for 100 years” for free if they tattooed the company’s logo on themselves and then shared the image to social media with the hashtag #DominosForever, the Wall Street Journal reports. For almost 400 people recently, that reason was free pizza for life. In response, the promotion - which was originally supposed to run until October 31 - ended early on September 4.People get tattoos for any number of reasons. While the Domino's Russia team probably thought very few people would accept the challenge, within just five days more than 300 people reportedly got tatted up and demanded their free pizza. Domino's Russia also noted that the tattoos would be checked for authenticity, and added that those who did receive a lifetime pizza certificate would be restricted to a limit of no more than 100 pizzas per year. There were, however, several conditions set in place.įirst, the tattoo had to be located in 'a prominent place,' and those participating were expected to share photos of the tattoo on social media. 'We are launching an unprecedented campaign where every participant who made a tattoo with our logo will receive a certificate for a free pizza for 100 years,' the post translates. The promotion, which began on August 31, was announced on the Domino's team's VKontakte page, a Russian social media platform much like Facebook.